"Disruption is a process, not an event.”
Clayton M Christensen
The purpose of many business transformation projects is to react to significant events in the market:
“The way our customers are buying is changing.”
“Our costs are out of whack with revenue and profits.”
“Competitors are innovating faster and more effectively than we are.”
But while the aim is often to disrupt the market, when businesses fall into the revolving door of stop/start transformation, it can be the organization itself that is disrupted most. Morale suffers. Everyday operations underperform. The business struggles to maintain focus on its strategy.
More manageable transformations
The adaptive enterprise is different. In an adaptive enterprise, the organization sees a shift from large scale all-or-nothing initiatives to a continuous process of operating model design improvement. Technology is used to streamline and accelerate the process of transformation. It delivers clarity on where the business is at any given time, enabling faster, more informed decision making.
The adaptive enterprise is able to continuously monitor the health of the business, not simply take a snapshot of a point in time. This is the foundation for building a proactive capability to spot risks to the business before they take root and opportunities to operate better. In doing so, it reduces the need for painful, demoralizing, large-scale transformations.
Achieving continuous improvement
Ultimately, the adaptive enterprise will continuously cycle through the process of assessing its current situation, designing possible solutions against different scenarios, creating effective change plans and meticulously monitoring the transition. In time, this will lead to smaller, less disruptive changes that are easier to execute and more likely to endure.
The result? An organization that can more easily adapt to an evolving market environment, no matter how the world changes.